About Flarr
The influencer marketplace South Africa was missing.
Flarr connects verified South African creators with the brands and agencies that want to work with them — without the spreadsheets, the DMs that go nowhere, or the guesswork about who's actually worth working with.
The story
Brands in South Africa told us the same thing over and over: they wanted to work with local creators, but every campaign started with a frantic round of cold DMs, screenshot exchanges, and gut-feel decisions about whether someone's follower count was real.
Creators told us the opposite side of the same problem. They had genuine audiences, good rates, and capacity for more work — but they were invisible to the brands that would actually be a fit.
Flarr is the marketplace that sits in the middle. Verified profiles. Transparent rate cards. Campaign briefs that get seen by the right creators. Direct messaging once a fit is obvious. All priced in Rands, all built for how business actually happens here.
What we care about
Local first
We built Flarr for South African creators and South African brands. Prices in Rands, payments that work here, and a directory weighted toward people you can actually reach.
Verification you can trust
Every Verified badge is earned, not bought. We review submitted analytics or pull metrics directly from connected platforms — no inflated counts slip through.
Fair to both sides
Creators keep their data, their rate cards, and their bookings. Brands get transparent pricing, no hidden fees, and the ability to scope before spending.
Small team, fast moves
We ship in days, not quarters. If something is broken or missing, you'll usually hear back on the same day you tell us.
Who's behind it
Flarr is a product of Starlight Group SA (Pty) Ltd (registration 2024/181302/07), a South African company building software for the local creator economy.
We're a small team — which is why you'll always get a real person on the other end of an email, and why things move quickly when you flag something.
Ready to be discovered — or to discover?
Sign up free and have your profile live in under five minutes.
Questions first? Talk to us.